Typophile

Luxury fonts for Luxury Real Estate Agency

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Hi I'm looking for some suggestions on what font types pair well together for a luxury real estate company.

The client has requested a script font to be used in conjunction with another type in background of headlines in ads. We've somewhat narrowed it down to Montague, with optima and chronicle. It seems to work aesthetically but want to know from the type board if there are other options that would work better for our needs.

The company is targeting $1+M homes in North Scottsdale and Paradise Valley. Demographics are mostly couples ages 40-60, average income $175K annual and are interested in Arizona for the cultural offerings, weather and current real estate market here.

Clients do a majority of advertising in luxury magazines, home magazines, billboards and website.

Any suggestions on what fonts would pair well for their needs would be greatly appreciated.

Thanks,

Chris

Riccardo Sartori

http://www.houseind.com/fonts/luxuryfonts

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Thanks we've gone over the House Ind Luxury fonts and client didn't like those.

Nick Shinn

Chronicle is, as the name suggests, primarily a newspaper type.

For luxury, you need a face that isn’t quite such an economical workhorse, one that wastes space with profligacy, i.e. a book face with a very small x-height, which you should then set with plenty of leading, at a suitably large size for the failing eyes of your demographic.

What do you think of Brandon and Seria Sans? They are both a bit retro/quaint, and modern (if not modernist) by virtue of being sans.

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Thanks Nick, I do like the brandon type. The client has suggested something similar to this look (see http://farm6.static.flickr.com/5050/5300664287_3a65e1b2b3.jpg) which is why I went with Chronicle. Do you think Brandon would work better for copy or mainly used in headlines or both? I appreciate any feedback.

Thanks much

Nick Shinn

That's a “fashion” look, combining Bodoni with a light weight of Helvetica for body text.
The idea is that the linearity of the Bodoni hairlines relates to the linearity of the body text.
You might use the Light weight of Brandon at a comfortable size, and with plenty of leading, to create a spacious upscale tone.
Montague has a contemporary quality, in a traditional style, so would work well with Brandon or Seria Sans, which are likewise.

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Thanks, I appreciate your help Nick. I agree, I think Brandon does pair well and look great with Montague.

Thanks much

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