The letters in "ARCHITETTURE" are so far apart that spacing tweaks are nearly irrelevant. But I think there's a bigger problem: the word is not sitting comfortably under "pbastudio". I might align the bottom with the bottom of the "p", but a bigger issue is the lateral placement, like how the terminal "E" doesn't know where it's supposed to be compared to the "o".

hhp

Hrant,
I aligned the word with the bottom of the "p". I think I like the "E" centered with the "O".
I cannot change typeface but I can improve the kerning of pbastudio, what would you change?
Thanks for the suggestions,
bbpal

PBA 2 PBA logo 2.pdf (192.8 k)

PBA 3 PBA logo 3.pdf (192.8 k)

I'm not sure which is better. You should ask a logo designer. :-)

And I didn't realize the spacing of "pbastudio" was also up for tweaking:
I would either tighten the "stu" or loosen the "udio" - probably the former.

hhp

Hrandt is right about loosening the "udio". I also think the "b-a" can be tightened just a hair. I prefer the positioning of "ARCHITETTURE" aligned with the bottom of the "p", but the "E" is hanging out just a little too far. I'd bring it in so that the "E" lines up to the outside of the "O" optically, rather than mathmatically.

Aloha!
Scott

I tighten "stu", what do you think?
bbpal

PBA 4 PBA logo 4.pdf (192.8 k)

In this version I followed Scott suggestions. Is the "E" still hanging out too far?
bbpal

192.6 K PBA logo 5.pdf "PBA 5"

I had some problems uploading the previous logo hopefully this time it will work

PBA 5 PBA logo 5.pdf (192.7 k)

Your latest version is the best one.

Two more things. Is it possible to align the bottom of ARCHITTECTURE with the bottom of the descender of the P and move just a little bit this word to the left. The E seems not optically align with the O.

This will help the entire logo.

Andr

Thanks to all for the help you've given me today. I will make the final changes with my glassses on!
bbpal