hi, I need an understanding of the semiotics in/of typography. i have made some web searches but I haven't found any clear articles. any help would be greatly appreciated!
Don’t bother too much on Semiotics.
Perhaps you find some related inspiration here. Scroll down, there is an English version Pdf.
Don't make it too complicated. We humans are born in a way that we see signs everywhere and in many things. We are experts in interpreting them. Everything we see we interpret with the informations we already have.
So a sensible approach to study the semiotic aspect of a subject is to understand what other people, or even the creator, say about the studied subject, not as facts or knowledge, but as interpretation or “reading”. Yes, depending on the “ aesthetic database” and the level of awareness people will say different things, but that can be put into the respective context of the person making a statement. People will always do interpretative work anyhow on things we understand as signs, because they try to figure out the meaning.
Btw, I send you a message through the forum software to your mail account you are registered here with.
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