Really liking the new Sainsburys font,
particularly when its used in italic for in-store signage.
Any ideas what it is??
Its not Stag slab or anything to obvious, starting to think its bespoke.
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Custom, based on Stag Slab. See
http://creativematch.com/news/sainsbury-s-re-brand-the/100683/
[Google can be handy.]
The 2011 Annual Report by Sainsburys says in Acrobat that it is using Stag. Interesting?
Captured from web.archive.org on 7 Jun 2014. view this capture
