============================================================
LinoLetter 01/05 - Two contest-winning fonts and one retro
classic
============================================================
An online version, illustrated with images of this month�s
featured typefaces, is available on the Linotype website via
the following link:
- http://www.linotype.com/8-38-8-18005/issue2005-01.html
! Linotype wishes all readers a Happy New Year !
INTRODUCTION:
News Alert! We have a new program highlight for the upcoming
TypoTechnica conference to bring to your attention: Quark
will present the first public demo of the unreleased
QuarkXPress 7! Come to TypoTechnica and experience this
veteran application's new typographic features live. More
information below ...
In order to ease your plunge into a new creative year, we
rummaged through our library for a pair of great fonts to
recommend, and pulled out two of the winners from our last
International Type Design Contest: Hildegard and Samba.
Hildegard is a contemporary sans serif text face in the
Dutch style. Its cool assuredness in text stands in stark
contrast to the liveliness of its fellow contest-winner
Samba. A new interpretation of Brazilian Art Deco graphics
and lettering, Samba offers a warm, loud feeling
unobtainable in most other typeface designs. Aside from
newer designs like these, we enjoy reintroducing you each
month to our old favorites as well. You may recall that we
featured the types of Lucien Bernhard in our August issue;
this month, we are pleased to present another classic face
from our type archives: Serpentine, a forward-thinking
design from 1972. This retro design has become one of our
decade�s most popular display fonts. To close out this
month�s LinoLetter, we�d like to bring your attention to a
new design guide that we�ve published on our site, an article
entitled "Pleasures of Design."
Have fonts of fun!
------------------------------------------------------------
IN THIS ISSUE:
1. Hildegard: Dutch design direct to your desktop
2. TypoTechnica 2005: Experience a live demo of
QuarkXPress 7's planned typographic features
3. Samba: Brazilian type with an Art Deco spirit
4. Serpentine: A retro classic and contemporary favorite
5. Learn about type: Our "Pleasures of Design" feature
article
____________________________________________________________
1. Hildegard: Dutch design direct to your desktop
____________________________________________________________
Hildegard is a new sans serif text face in the Dutch style.
Upon close inspection, one will discover a world of subtle
angle variation within the letters� structure, loosely
inspired the stroke movements used in calligraphy. The
spaces between these built-up strokes create visible ink
traps at many joints, which play a functional role in aiding
legibility in smaller text sizes, in addition to their
aesthetic role.
The Hildegard family of typefaces may be used in sizes
ranging from small text through large displays. Designed by
Jan Sonntag, a German student in the Netherlands, Hildegard
finished second place in the text face category of the 2003
International Type Design Contest, which was sponsored by
Linotype. The Hildegard family includes the following four
font styles: Regular, Italic, Bold, and Bold Italic.
Check out Hildegard here:
- http://www.linotype.com/6-23-6-17049/hildegard.html
____________________________________________________________
2. TypoTechnica 2005: Experience a live demo of
QuarkXPress 7's planned typographic features
____________________________________________________________
Reserve your chance to experience all the latest in font
technology development, including the first public demo of
the planned typographic features for QuarkXPress 7 at the
TypoTechnica 2005 in London (UK).
From February 17-19, type designers and font developers from
around the world will be making their way to London (UK) for
the wide variety of forums, sessions, and workshops. The
conference is also an excellent opportunity to visit the
renowned St Bride Printing Library, and to meet with other
type-minded people. Register today!
Click here to see the conference schedule and registration
info:
- http://www.linotype.com/8-2358-8/typotechnica2005.html
____________________________________________________________
3. Samba: Brazilian type with an Art Deco spirit
____________________________________________________________
The Samba type was inspired by the lettering art of
J. Carlos, a Brazilian illustrator active during the early
20th century. The sibling duo of the brothers Tony and
Caio de Marco, two contemporary Brazilian graphic designers,
transformed Carlos� work into a series of fonts. They
especially recommend that you try Samba for use in logos,
flyers, posters, and even tattoos!
Their family, which includes three separate fonts, offers
the user a chance to mix three complementary styles of
lettering into one coherent design. While Samba Regular�s
characters are made up of mono-line letters, Samba Bold
offers much more thick/thin contrast. Samba Expert�s lavish
swash endings were inspired by Brazilian metal work. Samba
finished third place in the display face category of the
2003 International Type Design Contest, which was sponsored
by Linotype.
Take a deeper look into the Samba family:
- http://www.linotype.com/7-2244-7/samba.html
____________________________________________________________
4. Serpentine: A retro classic and contemporary favorite
____________________________________________________________
Dick Jensen (USA) designed Serpentine for the Visual
Graphics Corporation in 1972. Its dynamic and wide
design�identifiable via the letters� small, pointy serifs -
is available in six different font styles. Although the
underlying strokes of the three weights are similar, each
member of the Serpentine family has its own individual
personalities. Serpentine Light lends itself well to text
for onscreen displays, for instance, while the numbers from
typeface�s heavier weights are seen around the world on
athletic jerseys. Additionally, the oblique styles convey a
streamlined sense of speed, furthermore lending Serpentine
well to sports applications (especially the faster
varieties).
Because of its retro pedigree, Serpentine has become more
popular than ever during the last few years. The typeface may
be found all over the world in display usage applications
such as logo design, magazine headlines, and party flyers.
Sample images of the fonts, as well as more information, are
available here:
- http://www.linotype.com/7-2352-7/serpentine.html
____________________________________________________________
5. Learn about type: Our "Pleasures of Design" feature
article
____________________________________________________________
In the Linotype Font Lounge, typographic themes are
highlighted and explained in depth. This feature article
asks what is necessary for creating good print design, and
offers some helpful guidelines along the way.
"Whenever you make or arrange a physical object in a
particular way, you are 'designing' it; whether you are
deciding the length of a bracket to support a bookshelf, or
arranging a vase of flowers, you are practicing design. If
the shelf falls down, or the flowers look a mess, you
clearly haven�t been designing very well - you need to refer
to some established principles to help you get it right."
Why does design matter? Learn more:
- http://www.linotype.com/7-2331-7-17704/whydesignmatters.html
------------------------------------------------------------
Don�t Forget!
Linotype.com offers a wide variety of possibilities that may
help you find the right typeface or font package, as well as
the chance to try the fonts out and make a purchase. Our two
hints for this month: fist, try using our FontIdentifier to
identify typefaces whose name you don�t know. Second, pay a
visit to our Font-Packs page, and view all Linotype Font
Compilations at once!
Font Identifier
Answer a few simple questions and the artificial
intelligence of the FontIdentifier will help you find your
font.
- http://www.linotype.com/fontidentifier.html
Font Packs
All the fonts you need: Libraries, Compilations, Platinum
Fonts and Font Families as CDs or Download Packs. Save
yourself time and money!
- http://www.linotype.com/5-2164-5/fontpacks.html
************************************************************
We hope you found this issue of LinoLetter informative and
useful. We would highly appreciate your feedback at
info@linotype.com
The next issue of this newsletter will be published and
dropped in your mailbox at the beginning of February.
Your Linotype Library Online Team
------------------------------------------------------------
Publisher:
Linotype Library GmbH
Du-Pont-Stra�e 1
61352 Bad Homburg / Germany
Website: www.linotype.com
Contact: info@linotype.com
Phone +49 6172 484-418
Fax +49 6172 484-429
------------------------------------------------------------
(c) 2005 Linotype Library GmbH