and here comes the logo! I'm sorry, it seems like the system posted this message twice :-(

Umm...a defoliant manufacturer?

Nicolaj, the graphic is wishy washy It needs to be simplier and stronger. The type is fine but I would look into closing up the spacing between the MOL. Its floating a bit.
Now for the hard part what is this company? What do they make, or what do they serve. You may need a tag line to help with the idenity. Remember the reason IBM and other corporate giants could get away with just a name or letter logo is because they could poor millions of dollars into advertising. I would guess your client can't, so make the mark clear and direct to its target audience.

>Dear Daniel, Thanks for your comments. First of all. This is not my work. I'm trying to convince my client to change. I have my own arguments - in this fase he don't care about spacing etc. So: what do think they are doing/selling at this M

I would guess that they are a small producer of sustainable wood furniture or buildings, probably on the cheaper side price-wise. Or possibly a replacement testicle service for burrowing mammals (the curse of not speaking as many foreign languages as I would like).
Tim

" what do think they are doing/selling at this M

paper industry?

I wouldn't begin to guess what that company does. Is it a deli? The point is it could be anything

Darrel: " A logo doesn't not have to be a literal interpretation of the product and/or service. In many ways, it's often better if it's not. "

Your absolutly right. But what I need is just first impressions on this logo. My point is: If the logo in style, image, colours (the greyscale is the original colours), shape etc uses misguiding parameters or if the products has changes dramaticly or ..., the logo might be a hampering factor in the companys efforts to achieve corporate goals.

Nicolaj

Obviously Moballe has no "corporate goals". Its corporate? I could swear they were a tree hugging service

The mark looks like something from a McMansion development. The type looks like business from the industrials sector.

Thanks for your comments. I thought I'd just disclose the identity of the company behind the name and logo.

It's a danish company producing hi-end kitchen table tops in Corian, Concrete, Steel, Oak and Teak.

The products are very expensive and are only manufactured by quality kitchen shops/companys.

This is an examble from their catalogue and you might want to have a look on their website http://www.molballe.dk

Nicolaj

Hmm...now that we have some context, I'd say that logo has absolutely nothing to do with 'modern' or 'high end' kitchens in terms of look and feel.

And the web site gives off a bad vibe too.

wow, that's a bad logo. I agree, it doesn't come close to conveying what the company sells. The tree image makes me think of furniture, paper, or cleaning products.

I'm guessing that the area where the company is located has a lot of trees and the owner asked whomever designed the logo to include that.

The high end kitchen manufacturers I'm familiar with are bulthaup and Varenna, both of which rely on a logotype created out of an existing typeface (bulthaup=rotis and varenna=helvetica black, though I could be wrong.)

If the owner wants to compete with those companies, and he can by the looks of the picture you provided, then he should really consider a serious rebranding effort.