I like where your going. I have a personal rule where I will not use free fonts. Free fonts tend to be more commonly used. Consider spending a bit on some fonts. In my opinion it is a small price to pay.

I'm not very good with script fonts so I'm not much help there. I don't use them very often. You could try Kabel for the san serif font. It is one of my favorites. The bar on the lowercase e slopes up similar to Caviar or Josephine. I also love the lowercase g.

Thank you for the font recommendation. The only one I would have to pay for commercial use is the Respective font.

But your right about free, i'm not finding the font that just goes pow!

I may go with a San serif font and add flourishes for glam/feminine touch.

I like the font you posted thx.

Looks to me like a job for Richard Lipton’s Tangier Black.

 
But it’s certainly not free (and you’re not likely to find anything quite like it for free) — but isn’t your business worth ~$40?

FWIW, Tangier is used by Glamour magazine for department & section heads.

OMG i'm in love with that font Kentlew. I dont' mind if a font isn't free. I'm not as skilled in finding fonts as the members here :(

That font speaks for itself. I shows class, style everything I've been trying to find.

THANK YOU SO MUCH!

Question Kentlew with this font should I add any swirls under it like this: (sure you will say no that it cheapens the font but need advice)

Just examples:
Maybe put the swoop under the name or the luscious etc tagline and no swoops or decorative since the script font you recommended speaks for itself.

thx

updated w/a few rough drafts.

I suggest capitalizing the characters in the word hair. Lowercase letters and black letter fonts should never be tracked out like that. Frederick Goudy has a famous saying that anyone that would letterspace blackletter would steal sheep. For the gradients I like the tan much more than the pink. I also suggest finding another way to incorporate hair rather than the swirl on the i.

Also consider removing the box. I have seen that done a lot. An alternative treatment to the word hair could be making it the same size as Anilia but just another weight of the font. Similar to the treatment of Suze Orman's logo.

Wasn't that comment about lower-case? Blackletter uses letterspacing for emphasis. Mind, I have seen this in whiteletter, too, in cases where I suspect the printer did not have italic or bold.

Here is how the saying originated according to the book Stop Stealing Sheep & Find Out How Type Works by Erik Spiekermann and E.M. Ginger.

“In 1936, Frederic Goudy was in New York to receive an award for excellence in type design. Upon accepting a certificate, he took one look at it and declared that ‘Anyone who would letterspace black letter would steal sheep.’”

I can't remember where but I recall hearing somewhere that the original statement was about black letter and went on to refer to lowercase as well.

I've been researching and brainstorming on how to incorporate something that symbolizes hair and I just can't figure out anything that's different. So the swoop is out of desperation. Most hair companies go crazy with flourishes and I just don't want a whimsical look. I want crisp to the point design.

I put "hair" in lowercase because I really wanted to put emphasis on the name of the product "Anila". I do however like how Suzie Ormans logo looks thanks for that idea.

I know that I don't want to use a or have a vector drawn of a woman with flowing hair, I see so many companies using vectors of women with swirling hair.

I guess if I capitalize "hair" I can add a swirl going through the lettering or is that blah?

Thx for the suggestions I appreciate it greatly.

@Eric - Quite possible. The first time I saw this comment, it referred to lower case. One thing I do know is that (German) blackletter relies on letterspacing for emphasis as it has neither italic nor bold forms.

Ok so made tweaks, took your advice Eric and put the "hair" next to Anila. I may make Anila bold and leave Hair regular. So far no tracking, even though the spacing of the a character is kind of too far spaced.

3 versions more color 1 black.

ver 1
ver 2
ver 3
black for printing black for printing

Just realized theres a section for branding logo critique, so sorry new to the site.

moved to logo/branding section.

I like the type treatment but the way the hair is implemented is a bit much. Consider doing something similar but having the hair element underline the text instead of having it becoming the i. That would make the logo more compact.

The second gray may cause difficulties when printing. For example, if you got this embroidered on shirts the cost would go up for a second color thread.

I like the idea of using different font weights. In addition to making Anila bold the word hair could be light and Anila could remain the weight it is. Just an idea. It is one of those things where you just have to try it out and see what works.

Thank you Eric, for the black I will make it all black and thinner. I will mess around with the placement of the swoop. I meant to make Anila bold and Hair regular weight but forgot, will do that now.

And I will shorten the swoop at the end.

thx a bunch!