Typophile

Logo critique please

digital_deejay

Hi,

This is a corporate logo design I am doing for the "Progressive Dyers and Bleachers Association of West Bengal".The corporate group is an association of corporates from the hosiery industry involved in dying and bleaching of cotton cloth in the factories.

I took the shape of the initials and used the form of "PDBA" to form the shape on the left which is there to represent the rollers in the dying machines.

The problem is that, the client likes the logo but, he wants the letters to be readable in the same format. Also, I am not sure about horizontal lines at the bottom enclosing "Of West Bengal".

I would appreciate any kind of help or feedback.

Thank you

pdba logo

Ritesh, I like the concept of the rollers. The way the letters work is too good to pass up. The execution does need refinement(as you noted).

First off, the overlapping forms should probably be more related to their forms, so: the ascender of the d should overlap the bowl of the p, which should overlap the bowl of the d. The ascender of the b should overlap the bowl of the d and the bowl of the a should overlap the line descending from the b. Some of this you've done already, but the lines that define the letters should probably stay more intact. Have you tried to remove any line portion that is not part of a letter? It might help a bit.

The rules enclosing "of West Bengal" don't do anything for me either.

Does the client want to change the condensed letters to large, open ones like the "pdba"? If so, it could get very long/confusing to read.

Chris, thanks for the feedback. Here I made changes to the logo. Removed the horizontal rules(i think it goes better now), made changes to the overlapping, and in the 2nd one, removed the extra lines just to show u how it looks (I had tried that earlier but it doesn't really work because of the abrupt breaks). The client is quite happy with the letter forms because I had done another one with the similar font as the emblem but it was too stretched and also the thickness of the lines didn't match.

I still don't think the letterforms in the emblem are readable. That is the only thing the client wants to be changed.

Would appreciate any feedback.

pdba 2

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