I was looking at the Tag Heuer site and thought the font they were using was Frutiger but the "G" did not look right so I figured I would ask for other possible suggestions
Typophile
San-serif used by Tag Heuer [Gills Sans Light]
Looks like Gill Sans Light
It certainly does appear to be Gills Sans Light
Captured from web.archive.org on 29 Aug 2014. view this capture