1. It is completely unquantifiable. Some families are popular and sell a large amount generating a healthy income, whereas others that you'd hope to be popular are not and shift hardly any units.

2. Don't know.

3. I wouldn't go down the cheap route if I were you. From what I've seen of your stuff you are producing original non-derivative quality products.

Ok. Thanks Nick. I guess I'll just have to find out.

With regards to #3 have a look at this, but in short - experiment with pricing to converge to your optimal routine price point, then run periodic sales, deep discount events and special discounts for selected customer groups. That's about it :)

Complete Latin Character Set

Really?

Latin-1 Supplement
Latin Extended-A
Latin Extended-B
Latin Extended-C
Latin Extended-D
Latin Extended Additional
Latin Ligatures
Fullwidth Latin Letters

All of this?

I assume you meant complete Pan-European Character Set?

Pan-European would include Greek and Cyrillic, rather different than "Complete Latin" (whatever that might mean).

The range of $ values of sales is immense. Fonts are kind of like books or movies in this regard. Most do not make enough money to justify the time spent making them. A few give a decent return, and a very few are runaway hits and make a fair bit of money.

Besides pricing and font quality, how you distribute and promote the fonts is also very important.

T

@james montalbano: No, that's too much. I'm not sure how much languege support I'll include to be honest. Is there some kind of market standard for that?
I will include Cyrillic and Greek, be it after original release.
For now: Western European, Central European, Blatic, Turkish and Romanian. That's just Basic Latin, Latin 1 supplement and Latin Extended A, right?

Thanks guys!

I think the "Pan_European" from here is a good start:
http://en.wikipedia.org/wiki/Alphabets_derived_from_the_Latin