"Kinross favours readerly typefaces…"
—from article about Robin Kinross in the summer Eye, by Rick Poynor.
This term originated as the translation of lisible, coined by Barthes in S/Z (1970) to describe easy-access texts, which one might now term reader-friendly.
Barthes paired it with Writerly (scriptible), for difficult, author-oriented texts.
Poynor has migrated the term from the purely literary to the visual, typographic realm.
(Writerly wouldn't make the move intact, morphing to Designerly, I surmise, as Typographerly is a bit of a mouthful.)
While the output of Kinross' Hyphen Press is reader-friendly in its understated manner of design, I'm not sure that describing it as Readerly quite supports the Readerly/Designerly dyad, because the intellectual overtones of the term suggest complex, sophisticated ideas. I also have the feeling that Readerly refers to a kind of bookish, old school typography that may be contrasted with Browserly: immersion vs. skimming.