Is it just me, or is Avenir EVERYWHERE right now?
Was there some hipster branding memo I missed this year?
I can't seem to turn my head right now without seeing it on something.
...Just wondering if others have noticed, and what's causing its renewed popularity....
It's because it looks similar to Gotham, which blew up after Obama. People are going for the "Obama look" without the "Obama budget" and end up using Avenir.
That's so funny you boys say that!! You totally read my mind. I used to see Gotham and smirk and go "Oh that's Avenir." And later I discovered I was wrong - it was Gotham. And when you really get down to it H+J totally ripped off Avenir with Gotham, though I do love it. They just changed some of the letters. The rest is totally Avenir. But in my opinion they should be practically sued.
Captured from web.archive.org on 17 Oct 2013. view this capture
