Steve, It reads like a brokerage firm and not a real estate company. It needs to be clairified that its real estate and not a stock exchange investment firm. What does the graphic mean? The colors are way to harsh, they look like a farm cooperative, make them more subtitle/upscale (think investment). I'm not in love with letterspaced type, it looks like a mistake.

I agree with Dan on the concept, doesn't scream realestate. What kind of realestate? Low-end High-end?

That would be the first question to tackle.

Danel, leaving aside the question of whether it's appropriate, I don't think the letterspaced type looks like a mistake. IDAHO aligns nicely with the width of the mark, and the color change makes a longish URL easier to read.

My problem Marc is it is forced. No design should look forced. The letter spacing is design for design sake. This is not an attack, just my opion. Steve still has to address Peters comment. Its not just about design its about marketing.

Thanks to all for the feedback thusfar. The business purpose is the marketing and sale of real estate investment property in Idaho. We cater to a wide range of investors. From the lower end individual that is looking for a smaller single family rental property to the large, possibly multi-party investor looking to invest 10 million in a development project. The logo needs to cater to both parties and everyone in between.

I agree with the potential for confusion given the lack of clarity with regards to type of investment. Are we an investment brokerage i.e. stocks or we do real estate or what? However, I'm reluctant to throw a house or some such in the logo as 1) We're not just talking about houses and 2) Real Estate logo with a house = very common.

I'm at a loss on how to move forward.

Steve, try moving the website to another location in the communications and add a tagline that clairifies the business. What does the mark mean? Is it something that means something in Idaho?

At first the yellow triangle with a secondary triangle cut out of it (on the left), reminded me of a paper airplane...crashing, a few seconds later I realized it was properly a stylized star with most of it missing. It is perhaps clever as an icon, but a bit of a stretch to catch. I do not like it for this reason.
Aligning the 3x I's is very nice, consistant with the idea of investing-building/stacking....
Altogether a good start-keep going...

Per Daniel's tagline suggestion: something to the effect of�

Profitable Real Estate Strategies

Strategic Real Estate Consulting

Real Estate Investment Services

If the services focus on real estate investments within Idaho, then a silhouetted map or some representation of the state of Idaho might work. If the services encompass a larger region, such as the US, then a similar approach can be taken. The same approach can be applied to the world. Of course, the absense of a graphic mark wouldn't hurt either.

Aloha!
Scott