Hello,
I am a graphic designer with a great interest in and respect for type design, but I am not a type designer by any means.
Here is my question:
It's my understanding that the original weights of Helvetica were expanded into more weight varieties (in the early 90s, I believe), the results of which included extremely thin "hairline" weights, and the whole family was named "Helvetica Neue."
Judging from the frequency that I see the ultra-light weights of Helvetica Neue used in design projects, the family must have been extremely profitable.
So why has no one done the same thing with other classic sans faces... i.e. made additional ultra-thin weights of Futura, Avant Garde, Optima, Akzidenz, etc.?
I know that was recently done with Avenir... what about other fonts? It seems like something almost guaranteed to be financially successful.
Is it a legal issue? Is it a matter of type designers not being interested in something "old" like this?
I, for one, would love to have more thin weights of some of these faces, and would happily pay for them.
Thanks for any thoughts you have.
-Rob