Incorporating the type in the safety pin seems forced, not only because the type doesn't look anything like bent metal -- even if it did, bending a safety pin even once is a pain in the ass. Nevertheless, it's a strong symbol with a distinct skeleton. I would look for type that reflected it's shape somehow. Everyone can't be an expert in all matters, so don't be afraid of utilizing the expertise of a type savvy designer.

Thanks loads,

I wasn't actually thinking about the realistic or tangible aspect of the pin. Thank you for bringing it up.
I'll bare it in consideration. maybe I should look for a font that looks more "wirey" but I'm worried it will then look a bit too childish.
I have experimented with text forming the "body" of the pin and have come up with a few variation or the below example.
Unfortunately I feel the safety pin head doesn't read as much anymore. It has also lost it's organic "folksy" feel. But I do like the half disk closing off the logo and giving the whole thing a sense of inclosed safety/security.
Guess that's me going back to the drawing board!

Thanks again,
PJ

here is the image:

The first one is perfect!
But I'm not sure about "records" -- is it necessarily part of the mark?
At any rate, it might be better in all caps, and I would experiment with where to put it in relation to the logo, in various layouts, especially the business card, which is the most difficult piece of corporate design.

I see a play on "records" in the left portion of the safety pin, it looks like half a disc/vinyl. Maybe some breathing room between the text and the shapes on either side and it looks great.

I'm not seeing the safety pin as well in the 2nd example - maybe because there's no thin pin/wire part anymore. I think they both have a lot of potential though. I would just keep experimenting with pencil and paper, drawing lots of variations. And I think Matt is referring to the right side of the pin, not the left.