Have you done research on the matter?

Hi Andreas,

Wie geht's?

There is heaps on google but not what font it is, marketing people & designer of both companies were willing to talk to me at first but then ran out of time after all (well, I am "just" a student...)

Found out about italic font (from Italy) - of course appropriate for an Italian coffee, bold font makes words stand out more, etc, etc

Vittoria's font looks very similar to Brush script Std or Brussels (except for the V). Lavazza could be something like a modified Autumn?

I don't have all available fonts on my computer.

Help is very much appreciated! MANY thanks,

Ute

Ute, concerning Lavazza, stop looking for a computer font and take the time to read. First read carefully about the Lavazza Logo Timeline on Lavazza's site; in particular this logo is dated 1950:

If you look at the Lavazza 1933-1955 history page, you see at the right this logo from 1945-1946.

If you just look for Lavazza on Wikipedia you get this picture from the beginning of the 19th certury: La grande storia.... Look at the logo on the bottom left. I call that a company with a sense of continuity.

Now Adobe Illustrator dates from 1986. There were no digital fonts in the 1950s. There were no electronic computers outside "laboratories" in 1945-46.

Hmm, I can't resist mentioning the link Lavazza cup design with this nice geometric design:

Now, do the research for your Australian brand (ok, I confess, I am a Lavazza coffee drinker).

Hi Michael,

Wow - Thanks heaps!!

You got me on the right track!

I guess you know about Lavazza's outrageous calendar's: http://www.designyourway.net/blog/inspiration/lavazza-print-advertisemen...

Thanks again!!!!

Ute

I guess you know about Lavazza's outrageous calendar's

For logos, I think you should rather spend some time having a look at a book on the subject, for instance Leslie Cabarga's Logo, Font & Lettering Bible.

Thanks for the recommendation, Michael. I will order it.

Ute