I love this serif font. Can anybody tell what typeface it is? It was used in an ad for Hollywood Entertainment Museum. Thanks!
Quaestor is pretty close, regarding the sharp serifs and all... but those rounded serifs look like they may be a modification... it's probably just something i don't recognize though.
Unfortunately, I don't think this is Mercury, but it does have similar wedge-shaped serifs.
See here for a sample of Mercury. It was originally designed as a newspaper font and is used IIRC by a few newspapers (among them the New Times chain) as well as Esquire. According to the staff at H&FJ, it's not quite retail yet, but they told me you can buy it though "special arrangement." Everytime, I've tried to obtain it though, my calls are never returned from the lady who does their licensing. You may have better luck. 
I felt a little sense of Vendôme when I first saw it. But that isn't it either. Then I started thinking more along the lines of that gôut hollandaise ... grr ... not TEFF, not DTL, not OURTYPE ... looks so familiar.
I'm with Yves. It really looks like Unger. Maybe something undocumented?
Hollander, Tiffany? That came to my mind too. Another Unger - and
an under-appreciated one too.
It's Gareth Hague's Union.
We did have that tasty traditional Swedish dish 2 hours earlier.
The one who gets the almond in their bowl will be the next to be
married. Being the only single kid among my parents' five
children, it was obvious who got the almond this year. I guess I
better start dating now.
Captured from web.archive.org on 29 Jan 2013. view this capture