Typophile

Discrimination logotype

Jiří Toman

Hi everybody,

just because it has a lot to do with the typography, I’ll make me bold and post a logotype I made for 4th Virtual Biennale of Graphic Design, which was held by AUG – the topic was ‘Discrimination‘ and as usual, submitted posters had to be just in black and white. And that’s why I decided to make a simple typographic logotype, using Tomáš Brousil’s Comenia Sans typeface.

Eventhough it has been already published, I will be pleased to read any comments and critics, while feedback is always very welcome!

Thanks, JT

(the first line is in Czech)

Andreas Stötzner

Though spotting a lot of dots, I can’t see the point.

Robert K.

This looks like a discrimination to /i/.

I like it even though I'd rather choose a different font with less round shapes and squared dots on /i/. This would make a better blend of dot and /s/ or /o/.

But otherwise it's a very nice idea and makes the point of discrimination. Very well done indeed.

Andreas Stötzner

I don’t think this is a good idea at all.

It is a very simple optical gag, the ligation/contraction of the i’s body.
Very nice.
What has this to do with discrimination?

There’s not really wit in it.

Ana Kochero

clever concept, the execution can be improved.

Alex Pankratov

> It is a very simple optical gag

I would say it is too simple to be interesting or memorable.

Captured from web.archive.org on 19 Apr 2015. view this capture