It's a custom typeface made for british higher school of art and design. The author of typeface (if i'm not mistaken) is Ilya Ruderman

Thanks for the reply. Got the img from their site, hoped it would not be custom. I will look into the name - and also for similar typefaces..

The same font?
http://www.flickr.com/photos/ruderman/5118181383/in/photostream

[EDIT]
Hmm, it seems the name doesn’t appear there. It’s neither Big City Grotesque nor Best Life Serif. (PDFs)