http://new.myfonts.com/fonts/adobe/itc-kabel/ultra/characters.html

http://new.myfonts.com/fonts/adobe/itc-kabel/ultra/characters.html

Custom lettering, but probably based on heavy weights of Kabel and Futura. The E, T and L are very Kabel-esque with their slanted terminals. The design is from 1977.

Not the ITC version, the original: Kabel Black.

Coincidentally, over the weekend I listened to a podcast interview with the guy who designed this logo, Peter Kleinman. In it he reveals that he was in the preliminary stages of thinking about the logo, just playing around with some Kabel type that he cut out. He thought the concept was dumb because it was so literal. The publisher happened to walk in, pulled it off his drawing table, and returned a short while later to say it was approved.

If anyone's interested in listening, here's a link. (Warning: possibly NSFW)

BTW, the metallic effect was not part of the original design.

Holy cow. You guys are amazing. Thanks so much for the link Mark!

Holy cow. You guys are amazing. Thanks so much for the link Mark!

Holy cow. You guys are amazing. Thanks so much for the link Mark!