
I've never liked the kind of comparative ad that shows the wrong product choice, without having the guts to go head to head with a competitor. It seems counterproductive to devote most of an advertisement to a screw-up, and then attach one's brand to it.
Usually Stupid Dad is mocked, but here the object of scorn is rocking grandmas. Sexist and ageist.
Typographically, the error is compounded with what appears to be a selection from 1001 Free Fonts.
The only fonts that should appear in an advertisement are the corporate fonts, anything else corrupts the identity.
Telus has recently made the same mistake, after an awesome 15-year run of pure Helvetica 25 and 35, with this:




