Typophile

Which 'U' to choose?

Jasper Michael ...

Hey everybody,

I've been struggling with the capitals of Sensato U lately and the U in particular refuses to look good. I've made 3 different U's, shown underneath.

- The first is a sort of lowercase approach. I've seen this done before, without sticking out as 'wrong' to me.

- The second is a compromise. The basic shape is still there, but the thin vertical stroke is thickened heavily for a better colour.

- The third is the original, based on how I would design a U in a low-contrast sans-serif. The problem with this is that it causes a really light spot when next to letters like A.

- I also included an alternative for the C, also with a more lowercase approach.

I would just like to know what you think of it. Which ones disturbe you the least? Any other critique is also appreciated, as always.

Cheers,
Jasper

Have you looked at how analogue fonts solve this?

Analogue as in 'not digital'? No I haven't, and I wouldn't know where to look.

By now I think the first offers the best color. I would like to see the second variation with the same thickness as the first. You should also correct the bump on the right curve of the second 'U'; I know its derived from the intentional concavity of the stem, but make the transition smoother. Perhaps it's just a matter of hinting...

I've already settled on the first. Consider this one closed.

First U wins. And the C with 2 serifs is better.

Totally agreed. Thanks for confirming, though ;-)

Analogue means here "similar, a-like, same sort". So in this case an analogue font would be one that has a high contrast for example.

Maybe curves on 1st /U/ could be smoother, and you could set the right lower end as you've done for /d/

Analogue is a noun. Analogous is an adjective.

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