I saw this also in a magazine recently and wondered the same. What's this from?

It's not a Serif that I have cataloged either, so I am interested to learn what it is. Unfortunately the sample shows very few upper case letters, but the l.c. 'e' in combination with other l.c. key letters (a, g and y) is not in the Serif Guide, so this is either new or custom.

- Mike Yanega