Hey guys, just had a little tiff with a moody copywriter at work, talking about the way a "deck" or subheading should look. I work at an online publication and we have a lot of old newspaper types here, was hoping to get some opinions on this.
He's saying that the break in the deck from one line to two should happen so that they are as close as possible in width, which i agree with, except for when the second line would be longer than the first. Am I incorrect? Should I be breaking headlines and subheadlines without regard to keeping the first line longer than the second?