I like the typesetting. The tagline is a little hokey, but looks nice.

The mark is nice, but seems superfluous. There's also a lot going on...heart...target...flower...

Thank you for your comment. I was trying to incorporate a letter B in to the design by using the rotated heart. The centre is meant to be an abstract eye using a droplet shape plus a scaled up version of the degree symbol used in the strapline.

I think that heart-flower thing is way too complex/layered. And you have to worry about the "bone effect"* where the straight lines connect to the curves.

* http://66.147.242.192/~operinan/2/2.3.2a/2.3.2.06.illusion.htm

BTW:
http://www.wsignco.com/IMAGES%208-08-08/JPEGS/Burlington%20Coat%20Factor...

hhp