Typophile

font for a helicopter magazine?

phyllis

Hi,

This is my first post as I just found this website. :-)

I'm working on redesigning a magazine that's about helicopters. I think the current set of fonts looks a bit dated (most body text in Dutch 801, headlines in Futura). I'm looking at a lot of helicopter trade magazines and noticing most of them use sans-serif for the body text.

Could anyone make any font suggestions? I'm looking at Gotham Narrow (don't own that one but might invest). I like News Gothic, but there aren't enough variations in the family. I probably use Helvetica a little too often. I'm looking for something that's easy to read but with a little bit of style to it. Does the helicopter subject suggest anything to anyone?

I could also just change to a different serif for the body text but just noticed most of the trade mags are in a sans.

I'll be the first to admit I'm not great at picking out fonts. That's why I'm posting. :-) I have the Adobe folio (so could use any of those) though I'd also consider investing in something new.

Any thoughts?

Thanks, phyllis

been around helicopters much? Airy maybe. Not fresh. ;-)

I probably need something kind of masculine. And I want to find a font with lots of different weights. Been staring at font samples all day long.....

Museo's semi serifs: helicoptery? High-tech industrial, anyway.
Museo Sans is quite nice for text.
The Museos have many styles (slab, rounded, serif &c.) but don't have the extreme weights. You could mix in something like my Sense Black/Thin.

Reiterated self-promotion sucks.

If you want many styles and weights from airy to tight go for Titling Gothic or Benton Sans, the better News Gothic.
Nick’s Preface or Brown could be cool, too.

So much about (self-)promotion. Actually I looked up your typefaces because of that remark, Nick. Have to keep those two in mind, undeservedly rarely seen.

Hey, thanks for the suggestions! These are really interesting fonts. Museo Sans and Benton Sans appeal to me a lot, and the others are very cool too. Love the way these have square dots on the i's -- that actually matches our logo. :-)

Thanks, Phyllis

… self-promotion …

I make a lot of posts to Typophile, some of which recommend type choices.
Occasionally I pimp my own fonts, lazy, conceited fellow that I am—being quite familiar with them it saves me the trouble of having to check out someone else's typeface to see if it really would "fit the bill" as well as one's first inclination would suggest.

BTW, I didn't design Museo, although I wish I had. I've never worked with it, but I've seen it around a lot (e.g. for Dell) and did take another look at it, at MyFonts, considering it with regards to this thread, before I recommended it.

I personally suggest my own fonts only when the match is exceptionally good; anything beyond that I find too opportunistic and ungracious.

But guess what - this is such a case! :->
Phyllis, I think you want something serious, sharp, rigid but dynamic. These are things Nina Stössinger was looking for when choosing fonts for two recent projects - a novel, and INFOsperber:

http://www.flickr.com/photos/ninastoessinger/5558904732/
The body text is set in the Roman component of the family (see below).
Sample from another book: http://www.flickr.com/photos/48413419@N00/4177918056

http://www.flickr.com/photos/ninastoessinger/5571195204/
http://infosperber.ch/

The font is called (actually, code-named) Harrier, and it's part of a system that includes a Roman and an Italic (Harrier is better termed a slanted-Roman.) However there's no sans in the family yet, so it might have limited versatility for your project. Anyway, let me know if your curiosity is piqued: hpapazian at gmail dotcom.

hhp

No harm meant, Nick! I like your contributions to those inquiries – and your typefaces – a lot and I know that you aren’t known for overly promoting yourself. But I have to agree, some do it more frequently and I find that odd sometimes, too.

Looking at the headline of this post again, I think the featured font would fit as well.
http://www.fontbureau.com/fonts/SkiltGothic/

I like the lighter styles and the buckled g an y look like a broken rotor blade somehow.
(Well, probably not the most positive connotation :)

Yes, Harrier's semi-serifs have a kind of rotorishness.
Although the name is pure jump-jet.

I was going for the hound. :-)

hhp

Reiterated self-promotion sucks

What are you recommending for promotion?

Probably paying someone else to do it for you, as in the Featured Face at Typophile.

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