Too many fonts, too little sleep: It *isn't* Jeremy Tankard's Bliss, no matter what I said earlier.

it reminds me of both Foundry Form Sans and DTL Argo but neither seems exact...

You were on the right track, Meta. It's actually Foundry Sterling.

http://www.foundrytypes.co.uk/

g'ah. so close. i should have gone to their site instead of googling form sans. good call, Marc.

Never would have spotted it without your clues, Meta.

Both Bliss (my first thought) and Sterling flaunt their Britishness: David Quay describes Sterling as an attempt to create a "modern sans serif typeface that has a quintessentially English feel," while Jeremy Tankard says, "In developing Bliss, forms were chosen for their simplicity, legibility and