Looks custom to me, combining elements of the bolder weights of Helvetica and Futura.

This is the german territory version;

Hm — looks like the money had run out by the time they got to
designing the logo.

Thanks Mark. I spent ages trying to identify it and now I know why! And yeah, I have to agree with you on that one Yves.

BTW, just saw this:
http://blog.retroglobe.com/img/sharklogo.gif _
This is so my kind of logo - it WORKS. Shame the graphic design
establishment ridicules this type of thing. FedEx logo my tailfin.
(I might lose the teeth though - especially since in the case of
lo-fi rendering they'd look like the shark has wobbly lips...)

hhp

Same studio as shrek *in location only* with none of the same people.

On Hrant's sample. It does work there. I think they got lucky with the combination of letters.

The Shark Tale title makes me want to vomit. Always has.

Lucky: I think so too. Although I've always wondered how often (if ever) does the potential look of a logo affect the actual choice of name. This would be a great case of that.

hhp

In more shark logo news: I don't know if it's the official logo, but the new CBS series "Shark" uses a light Futura with a slightly tall "A". To me it's borderline Toosubtlitis; a Benguiatish asymmetrical "A" would have been more memorable (if less impressive to fellow members of the graphic design establablishment).

hhp