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souvenir

rozy_14 Feb 2011

Hello,

I am doing research about the souvenir typeface. But suprisenly there's not much ads on the
internet form the '60, '70 maybe '80 using this typeface. Does anyone knows a good site or book were I can find it? Any info about the Souvenir typeface is welcome too.

Thank a lot and greetings

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Souvenir.gif13.12 KB
Nick Cooke14 Feb 2011#

You'd do better in the General Discussions Forum.

Nick Shinn14 Feb 2011#

ITC Souvenir was popular in North America in the late 1970s.
You will find it in ads in mass-circulation magazines from that era, eg Playboy.
It was based on an early 20th century font "Eastern Souvenir"

oldnick14 Feb 2011#

http://typophile.com/node/14230

Nick Shinn14 Feb 2011#

Prior to Ed's revival, the original Souvenir had been used in the 1960s, for instance in the title of an article in Playboy (yes, I have a large collection--a marvelous repository of specimens of Madison Avenue's "Creative Revolution", not to mention airbrushing technique:-)

Was that original early 20th century Souvenir ever rendered as phototype before the ITC version?

riccard014 Feb 2011#

http://www.flickr.com/photos/tags/type%3Aface%3Dsouvenir

rozy_20 Feb 2011#

thanks for all the info. Also the visuals on flickr are really handy.

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