Typophile

Help pairing Seravek with a Serif

bpoliva

Hi All - I'm admittedly struggling with the task of pairing PTF's Seravek with a serif, for an identity that would ideally also carry over well to screen/web.

The aim is to stay mostly neutral with the feel of it all — complementing the little bit of humanity that Seravek has. After quickly ruling out anything too old-style or didone (mistake?), and personally not wanting to explore slabs (possibly a mistake also?), I'm left wondering whether a transitional serif is most appropriate. There is something not working for me with the transitionals I have to test with (Plantin, Utopia, etc.), though I can't pinpoint what is feeling off. Of course while testing, when I pair the transitionals with something like Helvetica - something more neutral than Seravek - the transitionals work just fine.

In the effort to not abandon Seravek, I know there must be serif faces I am unaware of or not remembering that will somehow work. Any advice and ideas are much appreciated. This is proving harder than expected!

It may be that you're only looking at older serifs. Try FF Meta Serif, Minion, Lyon, Charter or Arnhem.

Thanks for that input Stephen ... I'm not sure why I can't seem to reconcile this. I'll explore the type you suggest and others I can find. The want to build a pairing that can go to web easily should help me narrow things down a lot (e.g. Lyon not being an option as well as other ones I suspect). Any further advice or suggestions are much appreciated ...

Meta Serif and Minion are available for the web

Brian, you may also want to contact Process Type Foundry directly and ask for their suggestions. That's one of the nice things about smaller foundries - they are usually very helpful with these sorts of things.

There were a few I was going to recommend, but if you need screen/web use as well, your options - for now - will be more limited.

I second Stephen's recommendation of Meta Serif, I can see that working nicely.

Periodico was just released.

Thanks Chris ... I might just call PTF like you suggest. I've called in the past and spoken to Eric and gotten good feedback; I just don't want to be a nag and I'm trying to torture myself with this pairing as a learning exercise.

I'm looking more closely at Meta Serif, and am warming up to it quickly. At the same time, I want to keep entertaining other serif faces to see if I can't create at least a few options.

Periodico was fun to check out as well. I feel it to be a bit too "sharp" ( if I can get away with saying that ) for Seravek (wrong?) but it's a beautiful face and has been bookmarked.

The considered ideas and feedback from the community here are always helpful ... thanks again

I forgot to mention that I am really warming up Milo Serif as well. In the first half hour, it seems to be a great match for Seravek ...

I'm a little late to this, and as Chris has pointed out, the addition of web use complicates things a bit. But I'll throw in two that have worked well in the past with Seravek - Gerard Unger's Swift and Kent Lew's Whitman. Not the furthest stylistic ends from one another, but not necessarily close. Whitman of course can be licensed for web use so that's a plus.

Eric - thanks so much for these suggestions and the additional, first-hand thoughts over the phone (sorry for my craptastic AT&T service). I really appreciate your input, seeing as well ... Seravek is your creation! I will definitely review all ideas put on out there and eventually let you know what I've run with and how its manifested.

And remember, Glucosumine for those jump-ramp joints.

milo and seravek sounds like a really juicy combination!

> Whitman of course can be licensed for web use so that's a plus.

I should clarify: Font Bureau currently only offers some of the Whitman Display styles for @font-face through Webtype.

I don’t know if or when FB might decide to make Whitman text styles available for web.

I did do some initial explorations of a Whitman small text version for screen, but when I showed it around, it didn’t really seem to get any traction. Or maybe everyone was just too focused on the RE series.

Kent... RE Series?

RE = “Reading Edge.” See also: http://blog.webtype.com/?p=29

This was David Berlow’s pet initiative, to develop faces specifically for optimum screen readability at small text sizes — essentially more Georgia/Verdana-quality screen fonts for @font-face. It involved pretty much all FB staff hands on deck for a while to prepare for the Webtype launch last summer.

Thanks for the info Kent :-)

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