There is one called Park House http://typography.net/commissions/view/33 but the lines run the wrong way I think. Or maybe the Nike ad font is different from the one in CR. I will try to find a Nike sample and post it. Hold on

Ok, it's not the same. I'm looking for the one in the Nike ad that looks like spirals. The ad is by Wieden + Kennedy Tokyo.

http://typophile.com/node/78594#comment-450248

Thank you Riccardo. Since this is custom, does anyone know of a font resembling spirals?

Slight nitpicking here, but that is actually a helix, not a spiral. What you want is a font that looks like a metal spring.

Slinky.

Another Slinky.

I haven't read the text on either of these links so they might be lettering rather than fonts, but I'm not sure if the Nike one is a font either. Have you seen it used by them in any other way than the image you posted?

Yes, a bit of swenglish there ;) Thank's for the slinky links.
The font is used in the video and in the print campaign http://nikerunfwd.jp/index.html