Yes, I created that as a custom font for Tesco Finest, so it's not available for public usage.

I see. Nicely done, sir.

Would love to find something in that vein, hard to find Trajan-ish serifs with a proud look.

More here: http://www.typophile.com/node/53889

Nick, that really is lovely and would make a beautiful font family if the lower case and numerals were anywhere near as elegant as those caps. It's just a thought...