This looks like it's a freeware font called Potrzebie, from Rotodesign.com:

"Potrzebie is a jumpy headline font based on an old phototypesetting font called Animated Latin," says the site.

http://www.rotodesign.com/fonts/potrzebie/index.html

I suppose, since this is book is from a major publisher, they might have actually found an old phototype machine to produce the cover type, or digitized it themselves. But I doubt it...

(I used this last week in a quick & dirty flyer for my company's holiday party, too. What are the odds?)