I think the sans is just widened Helvetica.

Scratch that... Swiss 921 Light Extended, right?

As for the serif, I think it's Inflex MT Bold... squooshed�, of course.

Maybe Helvetica Neue (43) Light Extended?

"Alfie" appears to be ITC Modern 216 Heavy. Inflex is similar, but I think this is a better match.

You got me, Mark. It does look alot more like Modern... it was late, I was trying to quickly whip up some ID's and got sloppy. Sorry guys!

Yves, I'm not sure what you mean by linking to the original designs...

The Benguiat polish is unmistakable. You know, how the curves look almost too perfect. That's what made me think of Modern 216. Not very obvious, though, because the particular characters used don't give much away.

I seem to always pick the knockoffs thinking they're originals... remember when I took Book Antiqua over Palatino a few weeks ago?

It's not always so easy to know which is the original unless you have the institutional knowledge. I date from the pre-digital Linotype era so I instinctively go for the names I recognize from the old days, like Helvetica, Bodoni and Futura.