Looking for the font used for the cover headlines (and internal headlines) of The New York Times Magazine: November 14, 2004 / Section 6... 
Typophile
node 7731
I believe the Times mag uses a version of Cheltenham - but they may have had it redrawn. It looks lighter than anything I can find.
It sounds like it was created by Kevin Dresser of Hoefler & Frere Jones.
More here as well.
Wow... thanks!
Captured from web.archive.org on 10 Nov 2005. view this capture