What font is CBS television using for their lower third promos?

eric susch15 December 2010 · 17:14

I'm trying to identify the font that CBS television is currently using for the lower third promos that pop up occasionally during their shows. I photographed a few examples off the television and compiled them into the first .jpg. Second .jpg shows how the text appears on screen.

Any ideas?

Attachment	Size
CBS_lower_third_promos590x511.jpg	124.99 KB
CBS_lower_third-CSI_Miami590x443.jpg	67.52 KB

smongey15 December 2010 · 17:52

That’d be Proxima Nova using the alternate ‘a’.

eric susch16 December 2010 · 16:01

Thanks so much!

I should have realized what it was. I've had Proxima Nova bookmarked for awhile now as a font I like. I guess the alt a threw me.

Captured from web.archive.org on 31 Oct 2014. view this capture