yes, it reads Kenzen...and actually, I like it very much. Clean, simple - what more could you ask for

As Ivan said your logo is really simple and somewhat good, but you have to adjust the spacing between the letters and possibly thing of other variations. At first I didn't notice the "k", at least not before your explanation. ;)

Consider these :


Salute

Ooops. Only the symbols of the first face are from Engravers MT.

You might consider reversing the color heirarchy. Try using the Green for the K and grey for the rest. Or just keep it all one color. It is very pleasant to look at. I like the serif face chosen. It kind of humanizes the logo. A san serif face wouldn't have such a beautiful {. Good type choice!

Sergio-

Is there a particular programing language that '{ is referencing (such as html) ? It would be interesting to find a symbol or combination of symbols whose significance emphasizes your friend's position in the market place. If you're not familiar with programing languages, you might ask your friend (or look online) for a list of programing symbols and their contextual meanings. It be interesting to see this logo develop more conceptually.

Otherwise, I also like your choice of type and initial approach.

Great idea!
But I didn't see the "K".
Galin's bracket-brace thing would make it click nicely.

hhp

Galin's second variant , the one with Arial is a bit too "Intel" for me

thx for your replies,

I changed colours, and I think It looks better, also I looked for more symbols, but I think , '{ fits.

Galin's idea are great but I would like to keep simpler.

I'm still working on it.

sergio, i like it

i preffer upper-right variant
i want to see it in black only --
simpler & more 'programistic' ;)

Sergio, you are asking for a leap of faith to see the K. Think of your end users. Try separating the symbol from the name, then the end users will get it. Symbol (K) Kenzen

I think the reason the '{ is not reading as a letter is because it is not the same color as the rest of the letters, so it feels like a supporting mark.

What you have now i would consider "outside," so try to make it perfectly clear (inside) then work towards the middle to find something that's not bland, but not illegible.

I think keeping a consistent baseline is key, #1 in your 3:07 post is getting there. I think the "cap height" could use adjusting. Work the type like it's type, not like it's following the rules of computers, because in the end, if it reads well, we'll still get the (very clever and cool) idea behind i all.

Rock it, it's your baby. (to quote my boss)

Aaron

Sergio:

I agree with Aaron in both instances for making the "K" more legible

> I would like to keep simpler.

Sure, as long as you don't mind 95% of people reading is "enzen". :-/

Here's an idea: instead of the bracket in Galin's version use a character that's almost exclusively used for progamming: the Pipe!

Pipe: yes! This could make for a cool mix of "|33T" speak and respectible type.

However, beware of keeping the pipe as is with most faces.. I might keep some of it's hight for identification, but make sure it's stroke is right, some serif faces have awfully thin Pipes.

Good call Hrant,
Aaron

Yes, most probably BYOP: Bring Your Own Pipe.

Which reminds me of something funny I saw recently: a woman carrying a large plaster greek column into a night club; clearly a Bring You Own Pillar affair.

hhp

Hrant,

Perhaps rather than waiting for someone else to put her on a pedestal she just brought her own? (joke)

:-) :-)

ops

I think I'm gonna give up. :

Sergio,

DON'T GIVE UP!

Of your latest posting, I don't think the italic is your strongest design. The version with the two pipes reads clearly as a K but part of what I liked so much about your original (and #3 of last posting) is the ah-ha element of discovery.

I'm curious, How will this be used? I would assume on stationary and business cards. In that case try designing the entire card or letterhead. It may give you the opportunity to further explain the logo, and not require such a clear K.

I would encourage you to continue your investigation of the more subtle k mark (as in #3 of your last post). I think that Kirsten is right, the ah-ha nature of the K works with this mark. If it was for a computer company or a lawyer, then maybe not, but no doubt it will almost always be used with the programmers contact information, Kenzen...so the connection will be made. AND people will LOOK for the connection, which is exactly what you would want a mark like this to intiate. I say well done.

s.

Sergio, don't give up. It is always hard when you push it too hard.

I hope this would give you incentive.

Salute

show the mark to a few folks but don't tell them the name. Just see if they can read it. I see the K but, then again, you told us what it was supposed to be before we saw the mark.

I wouldn't try to tie it to any specific programming language...as most programmers aren't tied to one specific language.

Maybe just try some other characters? Perhaps a ]{

I like Galin's 1{, though perhaps that's a bit too script-kiddie-ish.

Perhaps try a monospaced typeface?

Sergio, have you thought of a closing bracket to emphasize not only the coding aspect, but also the 'K' in the opening one?

Something like this:



(I didn't feel like forcing Photoshop to use straight quotes, which I think are better/more appropriate here.)

Chris, I think that the closing of the brackets is good but in this way the name falls into what Hrant mentioned :

"...as long as you don't mind 95% of people reading is "enzen"."

Salute

Maybe you should try altering the bracket, as you would alter any other letter to make a point in your logotype. Curl it up a little more at the bottom, or lose the curl at the top, or raise the center. If making any of these alterations makes it unidentifiable as a bracket, then maybe you can simply find a way to effectively superimpose an actual "K" behind the bracket (e.g. outline, screen).

Aloha!
Scott

thanks, indeed.
If I didn't post before, it's cause I still stuck on it.
anyway thanks for your support and ideas.

I just realized that I didn't put my example on the same baseline. I think it should definitely stay on the same baseline as a 'K' would.

I like the lower righthand version above, though I miss the openness of the first one. I think the delicate nature of the mark calls for some looser tracking.