I need help picking out the right font for a shampoo.

The product is for men, so that's the target audience. Yet this falls into the category of 'personal care products', and like cosmetics the key is to make them look like objects of desire. It works great for ladies products, such as all the face creams by L'Oriel and Clinique. My challenge is how to make this look handsome, memorable, and an object of desire while not looking feminine. Other male product fonts such as Gilette and AXE appear to lean towards 'overcompensating'. Those two also happen to look very unmemorable to me.

I should leave it at that for now. Please give any suggestions. Thank you!