I need to buy Gotham Book for a particular job that requires it, and I'm tempted to buy it in an assortment of other weights too for future use. I know it's trendy now, but do you think I'll get a lot of use out of it long-term? Any thoughts on Gotham would be appreciated.
I'd buy the font(s) you need now but not much more.
It’s quite overused meanwhile, but still a safe bet. Hard to do anything completely off with HFJ fonts.
The condensed weights look *very* nice and perhaps less familiar than the regular.
Check out Proxima Nova from Mark Simonson
Thanks for the advice!
Interesting enough, I am on a project and I use Gotham... Has anyone mixed Gotham with other typefaces? Care to share experience on "What goes well" with Gotham?
Hoefler & Frere-Jones recommend Gotham together with Mercury, Numbers, Whitney and Didot. I like the last idea. Gotham and Didot. But perhaps that’s just since I am such a sucker for Didot.
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