So I'm working on an identity for a ghost tour in Seattle. It's focus is the history around the Pike Place Market.

I agree with the client that it's not quite there. She wants it a bit rougher in form as seen in early sketches with a bit of texture. The exploration file tries to add in a printed, texture look (just sketching over the original).

Thinking I need to take it further with more background elements. Like etching, dollar bill type, etc...

I'm taking any critique anyone can offer. Thanks.

Attachment	Size
ghost2.png	51.1 KB
exploration.jpeg	50.46 KB