Gah, I just found it myself: http://new.myfonts.com/fonts/adobe/trade-gothic/bd-cn20/

Trade Gothic is close, but it's actually Garage Gothic: http://www.fontshop.com/fonts/downloads/font_bureau/garage_gothic_ot/?&s...

No, it's not Garage Gothic. It's crisper. The logo was custom created by Area 17, based on Trade Gothic and others:
http://www.area17.com/work/good-brand

Here's an old thread:
http://typophile.com/node/38664