Well yeah, the worst part is definitely the fact that each letter has an outline instead of outlining the whole thing.
On the other hand, I see this being the next cool ‘purposely ugly’ thing in graphic design.
It's from De Note Dop ("The Nutshell"), a local market trader in nuts and dried fruits. This is just part of their logo. Oddly enough they also use VAG Bold in their logo.
Robert translated "gewoon beter" as "normal better", but I'd translate it as "just better", which still doesn't make any sense.