Typophile

Need expert advice, have I destroyed this font?

Michael Palmer

Hi guys,

Is the Kerning ok on this?
Have I improved the "R" or have I destroyed it?

I have just designed a logo need a nice bold extended font to go with it. The company is called fourmation and the font I have used in the attached picture is Microgramma Bold Extended. I like this font but to me the "R" looked a bit funny so I have played around with the "R" relating it to the "F", do any of these work?

Look forward to your response,

Cheers,

Michael

I am assuming the first example is the original. The second R definitely looks wrong.

I think the final example works best, although you might want to try moving the end of the middle stroke slightly to the left. As it is it will work.

Example 1 is the best; there is no need to match the position of the crossbars in F and R. The R in example 2 looks like bad, the F in example 3 looks bad. And maybe this is just because the image is poorly rendered, but buy a better version of Eurostile/Microgramma. The M, A, N, and T in this one appear awkwardly drawn; it looks much better with Linotype Eurostile.

I would be more concerned over the width of the letters.
Each glyph in a typeface is something of a compromise, optimized to work with every other glyph, so any particular combination in a word may not be ideal.
In this word, the M is really wide, and the F quite narrow, drawing attention to the middle of the word, when really the initial letter is the most important.
So why not make the F a bit wider (and possibly the T), and the M narrower, and see if that improves the whole?

BTW, please make images no wider than 588 pixels, to avoid scrolling.

Hi Guys,

I actually like Forza, I like it better when I squash it a little, does anyone else like this version or hav I killed it?

>I actually like Forza

Many people do, it's a fine face. My guess is, there will be more widths eventually, but when you scale it as you have, then are you using Forza anymore?

Captured from web.archive.org on 30 Oct 2010. view this capture