Looking for Strong, Narrow, Tall, Small Caps Typeface for Logo..

davidlovesyou19 October 2010 · 21:45

Hello all,

I feel some remorse for this being my first post, but have been lurking for quite some time and seek advice. Hopefully I will get more involved in the community as time passes.

Pardon my lack of technical terms, but I will do my best to explain a font that I am looking for. Small caps, not too prominent serifs, narrow, tall, and powerful. I realize this is as vague as can be, but I am designing the logo for an Investment Banking club and seek any feedback. Something that commands reverence and respect, perhaps even a little elitist.

I've dabbled in type a little bit, but really don't have the eye for nor the arsenal of fonts that I once (if ever) had. Paid fonts, free fonts are great. I have some discretionary funds.

Once again, any help would be appreciated.

Thanks.

Indra Kupferschmid22 October 2010 · 08:01

How about this one?
http://www.fontshop.com/fonts/singles/fontfont/ff_quadraat_sans_display_...

or browse the other categories and list such as
very narrow: http://www.fontshop.com/fontlist/genres/skyline_sans/

eric wagner22 October 2010 · 08:33

By 'tall' do you mean condensed?

eric wagner22 October 2010 · 08:37

Whoops, you do say 'narrow' in your title. For a condensed, serif font with small caps, perhaps Filosofia's Grand Caps:
http://new.myfonts.com/fonts/emigre/filosofia/grand-scaps/

And by 'not too prominent serifs,' do you possibly mean without serifs?

nina22 October 2010 · 13:24

Isn't Quadraat too Humanist/warm/personable for an Investment Bank?

I could imagine something with short but sturdy serifs... high-class but «reliable».
Dunno, is Ibis Display too cold/angular?

Indra Kupferschmid22 October 2010 · 14:24

Davidlovesus didn't say what kind of taste he would like the typeface to have, nor whether »not prominent serifs« mean sans, serif or slab.
I just picked what I'd like to see used for a bank for once :)

Ibis is really cool, one of my favourites at the moment, but here?

nina22 October 2010 · 14:58

Dunno, we obviously have very different associations, Indra :)

Indra Kupferschmid22 October 2010 · 15:09

Might be your swiss genes, I spent 13 years in the former communist... oh, wait ...

davidlovesyou23 October 2010 · 11:54

Thank you for the replies. I browsed through some of the other posts and came across some fonts that give off a luxury feel. Serlio has a nice feel to it, so I might go with that.. although a lot of the recommendations here are great.

By "not too prominent serifs" I meant that yes, serifs are great, but not over-exaggerated. I know that my wording is off, but I feel you get the point.

I'll browse through some of these and see what i come up with. Thank you so much.

Charles Ellertson24 October 2010 · 12:24

Stone Print

http://www.stonetypefoundry.com/stoneprintovervi.html

nina24 October 2010 · 14:24

"Serlio has a nice feel to it"

That feels very classic, exclusive and «rich» to me.
It's an interesting question if financial institutions these days should still be clothing themselves in such gold and brocade, if you know what I mean.
I personally might be looking for elegant but robust trustworthiness rather than golden faucets.
I'm not saying I'm right, and after all I don't know your client; what I'm trying to get at is that there's a whole lot of psychology going on under the surface here, and the selection of a typeface really ends up bearing a lot more meaning beyond «feeling nice».

Riccardo Sartori25 October 2010 · 00:38

a luxury feel

http://www.houseind.com/fonts/luxuryfonts

;-)

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