Old: ITC New Baskerville
The W in the new one is Bauhaus inspired:
http://www.bowfinprintworks.com/BauhausFaces1.html
and I suspect it don’t belongs to the rest of the wordmark’s typeface (the a, too, looks customised).
Anyway, it was done by http://www.venturethree.com/
Here’s larger:

I think this may be FS Albert with a customised w in the logo.
Captured from web.archive.org on 3 Feb 2012. view this capture