Typophile

A font other than Helvetica for an architecture office?

ex Cathedra

Dear Forum Members,

I am a founding partner in a young architecture office based in Istanbul, and, as is the case with many younger architects like me, I have been trying to resist the appeal of Helvetica.

Any advice on a font that is 21st century, firm and yet approachable, with subtle attention to detail, would be greatly appreciated.

Thank you.

totally agree. alright sans.

Graphic.

This is a silly question, like asking what a good window for a house is.
You should consider your typeface in the context of your overall corporate identity.

I agree with Nick, you need to develop a corporate identity that includes your logo, font(s), colors, stationery design (letterhead, business card, envelope, etc.), formats for proposals and presentations, and so forth.

It all needs to work together, and it all needs to communicate your firm's identity and style.

Dear Members,

I see that I have not fully described our situation - my apologies. We needed this font for our logo only, since everything else was already Helvetica, including the text on our drawings.

We needed to differentiate our logo from everything else. By the way, we ended up drawing it.

Thank you for your input.

Thanks for the additional information. If all (or most) of your corporate documents are in Helvetica, and you intend to keep them that way, then putting your logo in a similar but different contemporary typeface could be a mistake unless done very carefully.

It's like a building in which all the windows are identical except for one which is just slightly different. It could create an inconsistent look, and may even look like a mistake.

If you're stuck with Helvetica for most docs, then pick a typeface for your logo that coordinates well and is clearly different from helvetica (a serif typeface, for example, or maybe a san serif that's very condensed or a different weight or in some obvious way looks very different from the Helvetica type in your documents, so that it doesn't look like it was supposed to match but didn't due to a mistake).

A better alternative, though, is to develop new design standards for ALL your firm's documents, so that your logo, stationary, and all publications work harmoniously together.

^Yes

Dear JamesM,

We had similar concerns and decided to draw a logo that comprised the letters of our company name, but drawn in a manner completely different from that of Helvetica.

At first glance it appears to be a simple serif font, but the letters themselves hint at very simple building plans. We tried to not overdo it.

Thank you for your input.

ex Cathedra, it would help if you could show us your logo. It's hard to suggest fonts for a logo unless we can see it. When you are typing a new post, there's an "insert image" link below where you are typing that lets you upload an image.

Captured from web.archive.org on 23 Oct 2013. view this capture