Typophile

Analog Clothing logotype

Claudine

Can anyone ID if this is real type or customized lettering? If customized, can anyone spot what font it was originally typed in? Thank you!

The 'lo' kinda looks like Helvetica but I'm not too sure.

As you suggested, I also think it's a custom job based on Helvetica Neue Bold (mainly because of the g's loop and counter design), not so hard reproduce: A's crossbar removed, n's shoulder filled, v horizontally mirrored, l and o unchanged and smae treatment for g as n.

Thank you, Ryuk! :)

Captured from web.archive.org on 17 Oct 2013. view this capture