PricewaterhouseCoopers is now PwC. What is that typeface?

workwork21 Sep 2010

PricewaterhouseCoopers' bouncy type is no more. New identity system by Wolff Olins. What is the typeface they are using?

Identity details can be here, including collateral with the same italic typeface:
http://www.underconsideration.com/brandnew/archives/pwc.php

Here's the new website, and, no, I'm not talking about the Georgia:
http://www.pwc.com

Thanks,
Eric

workwork21 Sep 2010#

Here's an image:

Frode Bo Helland21 Sep 2010#

Custom? Reminds me of Odile.

workwork21 Sep 2010#

Yes, I was thinking Odile too, as well as Prensa, but that's not it.

Here's another image. It could be custom, but I'm gonna keep looking.

Angus R Shamal21 Sep 2010#

ITC Carter

workwork21 Sep 2010#

Ah, ITC Charter by Matthew Carter. Thanks much, Angus.

Frode Bo Helland21 Sep 2010#

Odile was inspired by WAD's Charter. This appears to be customized, btw. The downstrokes in Charter's italic w doesn't have that angle.

workwork21 Sep 2010#

Wow, good eye, Frode. I can't see the type on PwC's collateral well enough to determine if they customized the entire font, but the logo type is definitely tweaked. Here's a comparison:

Captured from commoncrawl.org on 19 Apr 2015. original URL