Here you go.

Seems to be custom lettering ( or 'littering'.? ).:
> www.typophile.com/forums/messages/83/42348.html
> www.typophile.com/forums/messages/83/39252.html�

( Hint, hint.: As revealed by the 'Typophile, Advanced Search'.. )

'The Ad Nauseum Marketing of Von Dutch' ( AIGA / www.aiga.org ).:
> designforum.aiga.org/content.cfm?ContentAlias=%5Fgetfullarticle&aid=%23%2F%3EK%2B%0A

Thanks Yves,I am bit new at this - any help much appreciated