Hi all,
I just wondered what do you see in this logo? (and i mean to the green part...).
Thanks!
Elsi

Here again,
Tried to leave out the leaves (as suggested) and include in the nectar part.
Found myself diggin too deep so i thought to check and see if you think that it is a good direction.
The second version is a (poor) try to turn the U into a flower...still not finished.
The logo should carry some elegance tone.
(almost..) any feedback will be appriciated :)
Thanks,
Elsi

I think that the hummingbird drinking out of the letters is corny. It would look nicer if it was positioned horizontally or flying upwards slightly above the letters - giving it a "so free I'm about to fly away" feeling.
Also, the ct is not right, kerning plus c sloping differently from the other letters.
As for Nantucket Nectars "Real is Better", you've just got to wonder if they import their orange concentrate from Brazil like most other brands.
I'm not keen on the hummingbird, but if you use it I think it should be stylised in the same way as the flower u. However, and this might just be because I'm a gardener, but the flower looks like a tulip. Not something likely to be visited by a hummingbird.
A problem I have with the hummingbird and flower idea is that it is taking the "nectar" part of the name too literally. This is a juice company. Nectar and juice are not the same thing although nectar is a well known metaphor for a sweet drink. Hence Nantucket Nectars, nectar of the gods, etc. Unless this company happens to be using flower nectars I'd try a direction that says juice & fruit rather than flowers and pollinators.
Sorry, I wasn't clear. I like the hummingbird too. It's a good symbol for nectar. I don't like the drinking out of the letters bit. That's corny. It would look better if it was just flying around - gives the idea of being free and natural.
Actually, I think that the company name would sound better as "Natural Nectar" rather than "Natural Nectars", it sounds more natural, but that's outside the scope of this forum.
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